Having an accurate map of Downtown Easton was crucial for various marketing efforts. The goal was to not only have a map that was both accurate and easy to read, but to have the “working” file organized in a way that provided an easy and fast way to customize what the map features based on each projects particular needs. The file can be edited by anyone with Adobe Illustrator installed on their computer regardless of their design background and contains dozens of layers containing map particulars, ranging from main streets, alleyways, parking locations, bike racks, hiking trails and more. Projects that utilize this map include map and guide pamphlets, event tasting cards, kiosks, street slant tops and more.